Bluetooth 4.0, the next generation of the standard, is or has also been known as Bluetooth Low Energy, Bluetooth Ultra-low Power and WiBree. It could offer the automotive industry extremely low-power consumption, low cost, enhanced range and interoperability.
Good timing on this article, in light of the buzz Ford got this week for announcement of its open developer program.
I spoke with Patrick Hoffstetter about Renault’s plans. Hoffstetter leads Renault’s Digital Laboratory. Because I also cover digital advertising, I was especially intrigued by his mention of the prospects for creating what will be another screen to which ads can be served.
Okay, I know. No more ads. But still. Think about it. Just like search ads are so effective because you actually are looking for something and they help you find it, ads and promotions delivered to your car could help you identify local businesses or give you a reason to choose one merchant over another. Yeah, the Starbucks mobile coupon thing. Okay, I know.
Read the Q&A, it’s interesting!
Even if every new car comes with an internet connection, it’s likely that the phone will remain essential, according to Lars Boeryd @CSRTechnology. Read the Q&A.