Twitter Moments recently went live for me, providing a curated selection of top tweets. And very soon, Twitter will test “promoted moments,” that is, brand content, according to Venture Beat. With Facebook providing APIs to let publishers including the New York Times publish directly via Instant Articles, it seems media companies are anxious to harness the power of social medial. But what about their business model of showing ads against content?
As the line blurs between television and digital, with consumers watching all kinds of content on all different screens, the ad industry still turns out for two major events: the Digital Content NewFronts and the TV Upfronts. I polled buyers on what they were expecting and how the media landscape is changing in two stories for Portada:
Maturing Marketplace: Digital NewFronts 2015
(The second one will publish next week.)
How music and entertainment brands harness social media not only to amplify content but also to create new business models.
Custom branded music channels on streaming services are the go-to medium for brands that want to reach this suddenly hot consumer segment.